What Software Assists With Digital Marketing Campaigns?


By Stephanie Snyder,

Business marketing is one of the most important things that you need to get right if you want to take your company to the next level. After all, it is how you reach new customers and grow your business. It is also how you keep your existing customers coming back for more.

And with the rise of digital marketing, business marketing has become more complex than ever before. There are a lot of moving parts, and if you want to be successful, you need to keep track of all of them.

Fortunately, there are plenty of software options out there that can help you with your digital marketing campaigns. Here are some great options that you need to consider.

1. Google Analytics

Google Analytics is arguably the most important software that can help you take your digital marketing campaign a notch higher. It allows you to track your website traffic, understand where it is coming from, and make data-driven decisions that can improve your marketing strategy.

With Google Analytics, you can track your marketing campaigns to see which ones are performing well and which ones need improvement. You can also segment your website traffic to get a better understanding of your target audience.

On top of that digital marketing benefit, Google Analytics is free to use. This makes it a must-have for any business that wants to get serious about marketing online.

2. Marketo

Marketo is another great software for digital marketing campaigns. It provides users with a platform that allows them to create and automate marketing processes. This can save you a lot of time, which is essential when you are running a business.

Marketo also has features that allow you to segment your audience, personalize your marketing messages, and track your marketing campaigns. All of these features can help you take your marketing to the next level.

3. Campaign Monitor

No digital marketing campaign is complete without email marketing. And Campaign Monitor is one of the best software options out there for this purpose. It allows you to create beautiful email newsletters, and it also provides users with powerful tools for tracking their email campaigns.

With Campaign Monitor, you can see who opened your emails, what links they clicked on, and how many times they forwarded your email to a friend. This information can help you understand what is working well with your email campaigns and what needs improvement.

4. Hubspot

Hubspot is an all-in-one platform that provides users with everything they need to run a successful digital marketing campaign. It has tools for website creation, email marketing, 3d product documentation, and much more.

This software is great for businesses that want to streamline their digital marketing efforts. It provides users with a one-stop shop for all their marketing needs.

5. Sprout Social

Sprout Social is another great option for businesses that want to streamline their digital marketing. It provides users with tools for managing their social media accounts, scheduling posts, and analyzing their social media analytics.

With Sprout Social, you can save time by scheduling your social media posts in advance. You can also get insights into which of your social media posts are performing well and which ones need improvement.

6. Ahrefs

Ahrefs is a software that provides users with tools for SEO and content marketing. It has a wide range of features that can help you improve your website’s ranking in search engines, track your keyword rankings, and analyze your competition.

This software is essential for businesses that want to get serious about their digital marketing efforts. It can help you save a lot of time and money by helping you improve your website’s SEO.

7. Clearbit

Clearbit is a software that provides users with tools for customer data and analytics. It allows you to collect data about your customers, segment them into groups, and understand their buying behavior.

With Clearbit, you can create targeted marketing campaigns that are more likely to convert. You can also use the data you collect to improve your customer support and sales processes.


Launching a successful digital marketing campaign can be a lot of work. But with the above-mentioned software, you can make the process a lot easier. Try them today and see how they can help you take your business to the next level.

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