6 Best Software Tools for Small Businesses in 2022


By Tracie Johnson,

You're interested in starting your own business, but you're on a budget. So what do you need? As the cost of software is dropping and the features and quality are increasing, it's easier than ever to get started without breaking the bank.
Some tools that are worth looking into are CRM software, social media management, marketing automation software, website builders like WordPress or Shopify, and email marketing services like MailChimp. Check out these software tools that help you grow your business and start making those sales. 

1. CRM Software

CRM software is a tool that makes it easy to manage customer relationships daily. Whether someone is buying one item or multiple items, keeping track of customer contact is vital to maintaining good customer relations. A CRM service can also help businesses keep track of clients as well as their marketing campaigns with automated reminders, newsletters, and referrals from friends and family.
For example, software like Zoho Creator can help track leads, build and manage your website, offer a suite of email marketing tools, integrate other software tools such as Dropbox and PayPal, track social media campaigns, and more.

2. Social Media Management Software

Social media is an ever-increasing source of communication for businesses to communicate with customers online. Whether you want to keep up with your email newsletter or start a blog, many tools can make managing social media easier.
Social media software can help you create social media accounts, schedule posts, automate the process of replying to customers, and keep track of your stats and analytics.
For example, a social media management software like Hootsuite allows you to manage multiple accounts from one dashboard. You can schedule posts for all your social media accounts at once and monitor analytics for visitor traffic. Having all these features integrated into one dashboard makes it easy to keep an eye on the home base. 

3. Data Migration Tools

Data migration and backup software can help you get your business up and running quickly. For example, a program like Foxy Backup Pro can back up your computer data, folder structure, files, and more.
With data migration software, you can then turn to the cloud and migrate your backups over to the cloud in case of digital loss. This way, your company will be able to store digital files without losing valuable customer information.
Also, when a business owner needs to move their company to the cloud, it can be difficult to figure out where all your files are. The good news is that you can easily find these files using your data migration program. 

4. Marketing Automation Software

Marketing automation software is a tool that helps you improve and streamline your marketing efforts. For example, a program can help you send out newsletters, track your social media, share documents, and more.
For example, a program like HubSpot can create newsletters and automate email marketing. It also integrates with Google Analytics to help track traffic and social media for your company.
You can use marketing automation software to build customer lists, track customer responses and store all your customer details in a central location. 

5. Website Builders

If you're an entrepreneur who's starting his or her business from scratch, a website is essential. WordPress is a popular code that's easy to use and customize. So, you can use this code to start a blog and build your website. Building a website from scratch can be time-consuming, so it's important to use a website builder.
If you're a non-tech person, many tools are available to help you design and build your blog or website. These tools include WordPress themes, templates, and plug-ins like Squarespace, Wix, or Weebly. Visual Website Optimizer makes it easy to build and manage websites from start to finish. You can choose from over 200 templates, which makes it easy for you to find the perfect website layout for your business needs. 

6. Email Marketing Tools

Email marketing tools can be very effective in promoting your business to new customers. It can also help you keep up with your current clients and make sure they receive important updates, discounts, and offers.
For example, a program like GetResponse stands out as one of the most popular email marketing services. It offers an email autoresponder for subscribers and provides funnels to get subscribers' emails, then automate those emails with pre-written messages if you want to follow up. 


It doesn't take much to get started in the business. The right tools can help you make the most of your time, money, and resources to get your business up and running in no time. If you're on a budget, look into these tools and see which ones speak to you. The above tools can help you make the most of your start-up time.

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