How Good Customer Service Shapes Your Business


By Maggie Bloom,

Customer service solves client problems before, during, and after buying the service or product. Competitive support is key to differentiating similar services or products. A happy customer is equal to a happy business. It is cheaper to retain current customers than to secure new ones. Good customer experience is one of the best advertising strategies. Customer service represents what the business stand for and its relationship with its client. For a business to succeed, it should focus on customer satisfaction than profits. Channels such as phone, email, social media, and text make customer service effective. Customers look forward to fast, convenient, and high-quality support channels. Here are ways that customer service shapes your business.

1.   Strengthen Customer Service Skills and Training

Representative team training can be a great fit to shape customer service. Training helps the team with emotional intelligence, empathy, and understanding of digital tones. Whether via email, phone, or social media, the staff will know how to react. New clients need extra care when handling them. They will remember how they had their first impression of the business and choose to come back or not. Train staff to be problem solvers and excellent listeners to customers. Dig in for more information by asking questions to find the roots of the problem. Please make sure the client gets what they need. Customers can be hard to manage as they make unreasonable requests.
Train the support team to be patient enough on how they approach the clients. Having a support team with a good attitude helps shape the customer's business view. For example, if you run a real estate business you will want to solve problems and follow up to ensure they remain fixed and the clients are happy by offering a live answering service for real estate clients that they can contact at any time. Use star ratings for the services providers. Making it easy to reward the top performer with gifts. it motivates and encourages the employees to be competitive

2.   Products or Service Sales Improvement

There is a high chance of selling a product or service to an existing client than to a new one. Product and service improvement aims to get new customers. Keep existing and bring back the lost ones. Businesses should make it easy for the customer to air out their complaints. This process guides the business to know the full extent of the customer experiences. An effective sales team listens to the demands and decides what features to upgrade. It also helps prevent future complaints and increases profits for the business. 

3.   Focus on Good Communication Channels

Communication should be the secret weapon for any business. It should develop and strengthen the relationship between the business and its customers. Communication and interactions with staff should contribute to the client's feelings of business. Customers have different preferences for contacting the business. Each client has a convenient time and medium. Whichever channel the client chooses to contact the business with respond. Effective communication channels through social media such as Twitter, Instagram, and Facebook. Most clients opt for these sites because they are fast and convenient. There are phone calls, emails, and live chats. 

4.   Customer Satisfaction

Customer service's main aim is to please clients. A satisfied client means an increase in business. Keep this in mind and appreciate customers by remembering their names and birthdates. This positive gesture makes them feel welcomed. Seasonal greetings and gift hamper are sent via text or email on special occasions. Apositive reputation from satisfied customers leads to business growth. It attracts customers, partnerships, investors, and employees. 


Customers may give good feedback on the services and products. Regardless of the positive review, a business should find ways to improve its services. Effective customer service helps build customer loyalty, confidence, and trust.
It helps attract new customers and increase sales. The end goal of great customer service is to make the client happy and satisfied. A happy customer will recommend the business to others through word of mouth. Customer service can be tough. Often businesses are dealing with upset or angry customers. A lot of patience and resilience are needed. Although customer service has benefits, there are also some disadvantages. Training staff and managing the performance appraisal is costly and time-consuming. It can be challenging for small businesses to cope with the cost.

Back To News

SBE Northeast

Louisiana Business JournalArchive