How to Build an Effective Website For Your Business


By Lizzie Howard,

Your Business Deserves A Great Website

As a business owner, you recognize the need for your brain to have a website. A good website is like the brick-and-mortar storefront of your business. When clients are looking for the service or product that your business provides, they are going to want to easily find your business information. Not only are they going to want to know about your business, but they are also interested in understanding how your brand is going to benefit them. If you are starting to build a website for your brand, you want to make sure that it is effective. By following a few helpful tips, you can build a website that is user-friendly.

1. Make Your Website Easy to Find

You want to make it easy for potential customers to find your website, so do not use a domain name that is confusing or difficult to find. Your website will not get as much traffic as it deserves. It is a good idea to create a domain name that is the same as the name of your company, or a domain name that represents your company in some way.

2. Make It Easy to Navigate

When your customers go to your website, they need to be able to find what they are looking for easily. Does your website sell services or goods? How easy is it to find the products or services that your website offers? Make sure that you have an organized menu that is easy to navigate. Your potential clients are going to want to go back to the homepage often, so make sure that there is a button on all of your pages that allows them to easily navigate back to the homepage.

3. Know Where to Place Your Menu

Research shows that people generally look at a webpage from top to bottom and then from left to right. Knowing this information helps you to know how you should place your pages. You do well to put the navigation menu where most people are going to look first. That will be at the top of the page. Next, place the drop-down menus under each category. In this way, you are placing the buttons in the places that your potential clients are going to look first.

4. Choose Your Host Wisely

In order to protect the valuable information from your clients, you want to make sure that your website has secure VPS hosting. With a secure host, the information that your clients put onto your website will be completely confidential and protected. The last thing that you want is to have an information leak that originated from your website.

5. Keep Your Page Clean

The readers of your website want to see a page that is neat and not cluttered. If your site has too much information, too many pop-ups, or information that is not well placed on the page, it will be an overload of information for your visitors. Only have what is necessary on your web pages, and make sure the font is easy to read as well. You don't want to give your visitors any extra work when they are looking at your website.

6. Keep Things Up To Date

Your visitors want to know that all of the information on your website is updated. It is discouraging to your potential customers when your contact information or your social media information is out of date. Whenever you make any changes to anything within your business, make sure that these changes are also reflected on your website.

Your Website is Your Business’s Face

Your website has an extremely strong connection to your business. Your customers want to know that your business is reliable, and they want to find all the information that they need easily. If you give them too much information, too many graphics, or if your website has a confusing structure, they will not want to come back. You do well to invest time and capital into the appearance of your website. There are also reliable companies that can create an efficient website that is professional and attractive for your brand. The traffic that your website receives will be the best indicator of your website’s effectiveness.

Back To News

SBE Northeast

Louisiana Business Journal

Connect with us