What Social Media Channel Should You Use For Your Biz?


By Elizabeth Howard,

With so many people on social media, your business will want to choose some channels to work with. As you do so, your business can communicate with its customers and ensure it remains in contact with the right people. This means your business needs to identify the right social media channels to assist the business and help it grow.

Analyze Your Audience

You should start by analyzing your audience to figure out which social media channels they care about the most. This means you need to look into the demographics of your customers and also hold some surveys to find out more information. You may already have access to this key information, but you may need to seek it out instead.
If you find out what social media channels your customers use, you can put most of your attention toward those channels. For example, if you notice most of your customers like to use Twitter, you should post on Twitter frequently. This will help you weed through the social media channels to find one.

Review Online Courses

You have the chance to check out online courses, so you can get a better grasp of social media marketing. Courses can teach you about the various channels, what they offer and how your business can utilize them effectively. Once you understand what they can do for your business, you can handpick the most effective social media channels.
Make sure you do some research and identify the best social media course online, so you can get started on the process and get a better grasp of them. Even if you know about social media channels, these classes can help you learn more about them, so your business can improve its digital marketing.

Think About Your Form of Media

You should think about what form of media you plan to focus on with your social media marketing. For example, if you plan to take pictures and share them, you may want to utilize Instagram to share those images. On the other hand, if you want to make posts with a couple of images or videos, you can go with Facebook or Twitter.
To add to those points, you may need to make a YouTube account if you plan to regularly create videos and share them online. Make sure you consider options like these, so you can identify the best platforms based on the digital content your business wants to make.

Identify Your Business Goals

If your business wants to know which social media channels it needs to use, it should identify its social media goals. This involves figuring out which social media channels can help you with your digital marketing attempts. For example, if you want to draw attention to your blog, you may want to try Facebook.
Different channels will make it easier for you to achieve whatever goals you may want to reach. It comes down to figuring out what each social media channel can offer your business and capitalizing on the best ones. This can include using images on Instagram, posting videos on YouTube, or even just talking with customers through a Twitter profile.

Decide How You Want to Interact

If you consider the previous point, you may figure out how you want to interact with your customers. Each social media platform has advantages when it comes to talking and interacting with people, so you must consider these points. As you do so, you can identify the ideal social media channel to help your business with digital marketing.
For example, if you want to post videos and reply to comments, you can go with YouTube. On the other hand, if you want to give people an easy way to message you, then you should try Twitter. Facebook stands out as a great choice if you want to make posts and encourage interactions.


Social media channels allow your business to talk with customers, gauge their reactions and advertise it. When your business knows which social media channels to work with, it can adjust its digital marketing to reach more customers. Make sure you review the channels available, choose your options and make the most of your social media marketing.

Back To News

SBE Northeast

Louisiana Business Journal

Connect with us