The Good Chocolate

 
12/14/2020

[ Article was originally posted on www.sfsbdc.org ]

Ben Glass & Michael Milnick

Company Profile:

We are Ben & Miki, two lifelong friends and partners in a branding and design agency. In 2014, we started experimenting with eliminating sugar from our diet. We embarked on a journey determined to cut out everything including honey, agave, high-fructose corn syrup – you name it and started using organic, low-to-no calorie sweeteners like Erythritol and Stevia. Six months later, we had each lost 10 pounds and felt great, we had more energy during the day, sustained focus during work without mid-day crashes and, and most importantly, we felt inspired.

Along the way we learned a lot about the science of sugar and became aware that most food companies use sugar to keep us hooked on their products regardless of sugar's well-known negative effects. We decided to do something about it and The Good Chocolate was born. San Francisco Chocolate Company producing delicious ZERO SUGAR bean-to-bar chocolate for people leading a healthy lifestyle and seeking the freedom to indulge. 

Challenges:

Wanted to improve sales from the online store.  

Actions Taken:

We worked with Molly, from the San Francisco SBDC to improve the online store cart and checkout design for mobile. We are able to redesign our welcome email series, and add additional online events promotion through emails. Through the consultation, we gained knowledge on how to assess what is working and what wasn't for Facebook Ads, Google Ads and Google Analytics.  

Results:

Improved the open rate of our welcome email from 18.4% to 45.3% and improved the click-through rate from 1.6% to 7.1%. By increased eCommerce sales by 136.9%. Improved eCommerce conversion rate by 137.2%. 

The SBDC team has been surprisingly helpful to our growth trajectory. They are responsive and understanding, and have services and experts that really deliver results that positively impact our top and bottom line.  

SOURCE: https://www.sfsbdc.org/story/6689



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