Solopreneur Tips: Ways to Grow a One-person Business
Solopreneurs encounter many of the same challenges that other business owners face—and some unique ones, as well. Tasked with single-handedly managing all aspects of their businesses—sales, marketing, production, office management, accounting, etc.—they can quickly become overworked and overwhelmed. They may also find it difficult to grow their businesses as they deal with competing priorities and not enough hours in the day.
Fortunately, with dedication to working smarter not harder, solopreneurs can gain the capacity to devote more time and energy to revenue-growth.
If you’re starting or running a one-person company, consider the following suggestions:
Tips for Growing a Solo-BusinessHere are five ways you can empower yourself to have the time and focus to grow your business.
1. Get organized.
2. Boost efficiency and productivity.
3. Don’t sell yourself short.
4. Outsource tasks.
5. Ask for guidance from a SCORE mentor.
Get organized.Use technology tools to help you keep track of to-dos, deadlines, and important information. For example, block out time on your calendar for all of the projects and tasks you need to accomplish. Also, use platforms likeEvernoteorDropboxto save and organize information you’ll need to reference later. For keeping projects on track, cloud-based software services likeTrelloprovide collaborative features that streamline communication with project partners and maintain all project information in a central place.
Figure out the times of the day when you’re at your peak performance and schedule your work for clients during those timeframes. This will help ensure you’re putting your best foot forward on the tasks that matter most. Also, consider using platforms and features that allow you to automate certain aspects of your business. For example, you can streamline social media efforts by composing and scheduling posts withHootsuiteorBuffer. And if you have clients that you bill the same amount to at regular intervals, you can save time byscheduling recurring invoices in Quickbooks.