Channel Bakers, an Agency Focused on Amazon Advertising, Expands in Orange County
Global advertising and marketing agency Channel Bakers has expanded its headquarters to 14,552 square feet to accommodate the growth of its account service, marketing and creative services teams in the East Hills office park in Anaheim Hills, announced Joshua Kreitzer, founder and CEO.
Channel Bakers provides turnkey e-commerce solutions, advertising and marketing consulting fueled by analytics to optimize its strategies. The agency has differentiated itself by combining traditional storytelling with technological innovation. Its campaigns have served brands such as Samsung, Levi’s Jeans, Intel and Honeywell. Their breadth of clients range from apparel, consumer packaged goods, over-the-counter drugs, automotive, electronics, to financial, insurance, education and more.
Amazon Advertising lists Channel Bakers in its find-a-partner directory as an agency providing management and campaign optimization services to advertisers. Channel Bakers is among one of the first agencies to have developed and optimized its clients’ Stores on Amazon, while the agency’s overall expertise with Amazon has led to the development of their optimization tool Visibly Works to optimize advertising performance through Amazon Advertising.
Channel Bakers’ strength generating sales traffic and customer discovery with Amazon Advertising has resulted in rapid growth. In 2018, the company experienced a 50% growth in revenue YOY, while also tripling the amount of managed Amazon Advertising ad spend. Its full-service team can provide support in 16 different languages including Mandarin and Arabic, allowing online shoppers in other locations across the world to discover its clients’ products.
Kreitzer founded Channel Bakers in 2015, leveraging his background in online merchandising at Buy.com then pioneering the development of e-commerce channels for a variety of consumer brands, including GoPro. To sustain his firm’s arc of expansion, Kreitzer then attracted a seasoned senior leadership team to head management, creative and analytics engineering functions.
Since the company was founded in 2015, Channel Bakers has:
• Developed and implemented more than 89,000 Amazon Advertising and Retail Merchandising campaigns.
• Managed more than $125 million in Amazon Advertising and Retail Merchandising campaigns which have achieved more than $1 billion dollars in sales.
• Grown to a staff of over 100 employees in (5) different countries with no personal investment, investors, and no debt.
Rather than establish their headquarters in Seattle or New York, Channel Bakers has embraced Orange County for its business community, climate and outstanding pool of creative talent.
“We are excited about our future growth as an agency listed in the Amazon Advertising find-a-partner directory,” Kreitzer said. “As we grow and invest in people and technology we will continue to generate more actionable insights and innovative tactics that optimize results for our clients’ brands.”
“What I’m most excited about for 2020 is the advancement of Amazon’s video advertising solutions, with the launch of over-the-top (OTT) video ads,” added Kreitzer. “It doesn’t matter if your brand sells products on Amazon or not, you can use OTT video campaigns to tell your brand’s story to relevant audiences on screens across America!”
About Channel Bakers:
Founded as one of the first agencies purely focused on Amazon Advertising in 2015 by CEO Joshua Kreitzer, Channel Bakers is a full-service, global agency founded upon a core tenet to help brands find the right audience at the right time to tell their story and drive sales. The agency utilizes its decades of experience leveraging data and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has helped clients become top brands on Amazon. Channel Bakers is one of the selected partners featured in Amazon Advertising’s find-a-partner directory. For more information, visit www.channelbakers.com.
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