Spinning a Tale of Success

Challenges

Butter Cloth was founded by talented clothing designer Dahn Tran, who previously served as head designer for the wildly popular Affliction clothing line. Dahn, who immigrated to the U.S. in 1994, never felt that dress shirts were comfortable enough and sought to design the “world’s most comfortable” dress shirt. He launched Butter Cloth and the results have been amazing.

Solutions

Dahn first came to the Long Beach SBDC Service Center in January 2018, seeking assistance with his pitch deck presentation, company valuation, as well as venture capital assistance. The SBDC helped him raise $100,000, which was used to increase inventory and provided expert assistance in helping the valuation of the business.

For the next few months, Dahn and a team of SBDC advisors tirelessly practiced and honed his pitch presentation; all his work paid off in 2018 when he was chosen to appear on SHARK TANK, and was awarded $250,000 in funding from Robert Herjavec.

Results

Butter Cloth currently sponsors the World Series of Poker, and their clothing has been also been seen in Runway Magazine, Celebrity Big Brother, ABC, CBS, and Fox Sports. Dahn is the embodiment of the American dream, and his journey with the SBDC is truly an inspiring one.

Danh Tran recently appeared in a follow-up segment on Shark Tank. Only 7 months after receiving funding from Shark Robert Herjavec, Butter Cloth has sold more than 30,000 shirts, and done $3M in sales. Not too shabby!

SOURCE: https://smallbizla.org/stories/spinning-a-tale-of-success/